During the IMA Summit Awards 2022, Create Direct won the “Excellence in Consumer Promotion” award for multi-country cashback programs developed for Michelin.
Incentive Marketing Association (IMA) is an international association based in the USA that has as members the leading companies in the industry of rewards, incentives, and employee recognition. The awards for excellence are given to those incentive programs that stand out through their development and execution. The IMA judging panel was composed of industry experts and global leaders in incentives, rewards & recognition marketing. The IMA Summit Awards was held this year in Snowbird, Utah, USA (July 11-13, 2022).
“CLUB PRO by Michelin” and “Wholesale CLUB PRO by Michelin” are international loyalty programs, active simultaneously in Romania, Croatia, Greece, Slovenia, and Hungary. The programs target professional tire users, respectively dealers and sub-dealers, who are rewarded with cashback on the purchase of Michelin tires.
Both programs are developed and managed entirely by Create Direct. Since their launch, they had excellent results thanks to innovative up-sell and cross-sell mechanics.
The award won at the IMA Summit Awards 2022 is not the only award won by Create Direct for Michelin. The program was also awarded the Bronze for Best Loyalty Campaign at the IDN Awards 2021.
“We are very honored to receive international recognition for the `CLUB PRO by Michelin` loyalty program. It is truly a confirmation of the program’s value, especially given the high adoption rate among professional tire users who see it as a true ally. `Wholesale CLUB PRO by Michelin` is a very pleasant surprise. It’s a great start because this is a program that we just launched this year through which we focus on developing the redistribution network of Michelin tires. “, said Valentin Cojocaru, Michelin B2B Operational Marketing.
Mirela Iordache, Project Manager `CLUB PRO by Michelin` and `Wholesale CLUB PRO by Michelin`:
“The loyalty programs we have developed for Michelin are based on complex mechanics, but for users, both platforms are easy to use, with a fast and easy-to-understand reward process.
Our experience in B2B and B2C cashback campaigns has helped us effectively manage the two programs in several countries simultaneously. We handle the entire reward process, from processing and validating proof of purchase, developing and managing the reward platform, to managing and making multi-currency cashback payments.
We are proud and delighted that, in such a short time, `CLUB PRO by Michelin` and `Wholesale CLUB PRO by Michelin` are already bringing us such valuable awards. ”
Create Direct team:
Project Manager: Mirela Iordache
Full Stack Developer: Gabriel Chiriță
Graphic Designer: Corina Enache
Copywriter: Alina Anghel
B2B Operational Marketing Michelin Romania: Valentin Cojocaru
Distribution Manager: Nikolay Baltadzhiev
Regional Sales Manager Hungary: Benjamin Metge