On September 28, the Incentive Awards ceremony of the IMA Europe event took place in London. Create Direct stood out from the start of the competition with the most nominations for its incentives, loyalty & rewards solutions, and platforms.

The agency won the Company of the Year award, one of Europe’s most prestigious and coveted awards in the incentives & rewards sector. The award is given to the company that has made a significant contribution to the marketing incentives industry through creativity, innovation, and results.

Create Direct was nominated for its solutions and campaigns for incentives, cashback, loyalty and rewards in the categories “Best use of Technology in a Programme”, “Best Technology Provider”, “Best Channel Partner Programme”, “Best Use of Payments in a Programme”, “Best Sales Incentive Programme” and “Company of the Year”.

The jury was made up of experts and leaders in the incentive marketing industry from around the world.

This year, the agency also won the “Excellence in Consumer Promotion” award at the IMA Summit Awards in the US for the multi-country cashback programs developed for Michelin.

Cosmin Lăcătusu, Executive Manager Create Direct:

`The Company of the Year distinction is a special honor and indisputable proof that we are among the best in Europe in developing and managing rewards, incentives, and loyalty solutions.

The credit goes to the Create Direct team and our customers, whom we thank for their partnership and trust.

We plan to continue our evolution and offer the highest performing solutions and the best services with the same enthusiasm and determination as before.`

VouchersDepot.com, an international B2B and B2C online voucher platform, active in 36 countries, owned by Mediapost Hit Mail, part of the French Post (La Poste) group, was launched in Romania.


The platform is dedicated both to companies interested in rewarding their customers, partners and employees, as well as to end customers who want to purchase gift vouchers.

VouchersDepot.com offers digital vouchers to customers from over 500 famous international brands such as Decathlon, Douglas, eMag, Fashion Days, Kaufland, Ikea, Zalando, Nike, Adidas, Amazon, Primark, Nintendo and many more. Electronic vouchers have different values, suitable for every type of budget.

B2B customers can connect via API and generate real-time digital vouchers for their trade-marketing, incentive, reward and motivation programs or for their consumer promotions. B2B customers can also download digital vouchers from our voucher portal. Additionally, they have the option to customize the downloaded voucher with their own branding. Recipients receive secure voucher download links and download instructions by email.

Individuals also enjoy the benefits of VouchersDepot.com. They can order vouchers online for personal use or to give as a gift, with the possibility to personalize the gift card with text and design, depending on the occasion or the person for whom they are purchasing it.



VouchersDepot.com maximizes the benefits of vouchers and gift cards and transforms the way businesses manage and track the delivery of incentives and rewards.

Automating the granting of incentives allows organizations to purchase and deliver digital vouchers by email, rewarding their customers and partners almost instantly, which helps to build lasting relationships with them,” said Marian Șeitan, General Manager of the Mediapost Hit Mail company.



With the help of VouchersDepot.com, companies can instantly purchase and distribute digital vouchers for the multiple types of campaigns they run:

  • Incentive campaigns for partners, distributors or dealers.
  • Loyalty campaigns where customers are rewarded with points that they can use to purchase vouchers online.
  • Increase participation in surveys, focus groups or research interviews by offering a gift voucher as a reward for participation.
  • Consumer promotions in which they are rewarded with gift vouchers.
  • Special occasions when online vouchers are the perfect gift to strengthen the professional relationship with the company’s partners or clients (trial generation, mystery shopper, face-2-face reward).
  • Motivating employees with gift vouchers for recommending suitable candidates to the company.



Cosmin Lăcătusu, General Manager of VouchersDepot.com:

“With VouchersDepot.com, companies gain a huge advantage over their competitors by motivating and rewarding partners quickly, efficiently, and securely.

The delivery is made in a few minutes or, for bulk purchases (large volumes), in no more than 12-24 hours. Businesses can purchase value or percentage discount voucher codes, with which recipients will purchase gift vouchers directly from VouchersDepot.com. Vouchers can be personalized with the branding of the company that provided the code.”


Statistically, gift vouchers are the most requested prizes and the perfect reward to motivate consumers and partners. Digital vouchers come with all the benefits of physical prizes, but none of the drawbacks. They are cost and delivery time efficient, and with VouchersDepot.com they are simple to manage and easy to track.

In addition, consumers always prefer digital gift vouchers when they have to choose from multiple types of rewards, due to the flexibility and freedom vouchers offer in choosing their preferred products.


www.VouchersDepot.com is an international B2B and B2C platform of vouchers and gift cards, integrating the most prestigious brands and retailers in Europe. The company is owned by the integrator of direct marketing services Mediapost Hit Mail (100% owned by the French Post) which has been present in the Romanian market for 25 years and had, together with its 4 branches in Romania and 2 in Bulgaria, a turnover of 49 million euros in 2021. The company has 730 employees and provides its customers with logistics for consumer promotions, loyalty clubs, logistics for e-commerce and POS materials, marketing automation solutions, as well as solutions for multi-channel communication through call center, SMS, RCS, WhatsApp, chat, and email.

During the IMA Summit Awards 2022, Create Direct won the “Excellence in Consumer Promotion” award for multi-country cashback programs developed for Michelin.


Incentive Marketing Association (IMA) is an international association based in the USA that has as members the leading companies in the industry of rewards, incentives, and employee recognition. The awards for excellence are given to those incentive programs that stand out through their development and execution. The IMA judging panel was composed of industry experts and global leaders in incentives, rewards & recognition marketing. The IMA Summit Awards was held this year in Snowbird, Utah, USA (July 11-13, 2022).

“CLUB PRO by Michelin” and “Wholesale CLUB PRO by Michelin” are international loyalty programs, active simultaneously in Romania, Croatia, Greece, Slovenia, and Hungary. The programs target professional tire users, respectively dealers and sub-dealers, who are rewarded with cashback on the purchase of Michelin tires.

Both programs are developed and managed entirely by Create Direct. Since their launch, they had excellent results thanks to innovative up-sell and cross-sell mechanics.

The award won at the IMA Summit Awards 2022 is not the only award won by Create Direct for Michelin. The program was also awarded the Bronze for Best Loyalty Campaign at the IDN Awards 2021.


“We are very honored to receive international recognition for the `CLUB PRO by Michelin` loyalty program. It is truly a confirmation of the program’s value, especially given the high adoption rate among professional tire users who see it as a true ally. `Wholesale CLUB PRO by Michelin` is a very pleasant surprise. It’s a great start because this is a program that we just launched this year through which we focus on developing the redistribution network of Michelin tires. “, said Valentin Cojocaru, Michelin B2B Operational Marketing.


Mirela Iordache, Project Manager `CLUB PRO by Michelin` and `Wholesale CLUB PRO by Michelin`:

“The loyalty programs we have developed for Michelin are based on complex mechanics, but for users, both platforms are easy to use, with a fast and easy-to-understand reward process.

Our experience in B2B and B2C cashback campaigns has helped us effectively manage the two programs in several countries simultaneously. We handle the entire reward process, from processing and validating proof of purchase, developing and managing the reward platform, to managing and making multi-currency cashback payments.

We are proud and delighted that, in such a short time, `CLUB PRO by Michelin` and `Wholesale CLUB PRO by Michelin` are already bringing us such valuable awards. ”


Create Direct team:

Project Manager: Mirela Iordache

Full Stack Developer: Gabriel Chiriță

Graphic Designer: Corina Enache

Copywriter: Alina Anghel



B2B Operational Marketing Michelin Romania: Valentin Cojocaru

Distribution Manager:  Nikolay Baltadzhiev

Regional Sales Manager Hungary: Benjamin Metge

Customer and partner loyalty is essential for companies, as it allows brands to build long-term relationships and ultimately gain access to more business opportunities. Loyalty also has a beneficial impact on sales and revenue growth for the company. Partner networks become loyal to your brand, and the external sales force can make you stand out from the competition.

Here are 7 actions to include in your loyalty and motivation program strategy:


  1. Customize your loyalty program according to the desired participant category

The foundation of any well-designed loyalty program is a carefully thought-out segmentation strategy. Proper segmentation ensures that your allocated budget is maximized. It starts with identifying program participants and understanding your customer segments, partners, or external sales force. Your efforts will then be focused on those similar to your best customers or partners.


  1. Implement an onboarding process

Most companies are familiar with the integration of new employees. But what if you offered the same experience to your customers and partners?

Creating an onboarding process encourages participation in an online loyalty program and helps future participants to better understand the details of the program.

For the best integration experience, consider creating a sign-up email campaign or even contacting customers and partners by phone.


  1. Build trust and transparency

Loyalty programs are focused on building relationships.
Your partners and / or clients must see the program as a benefit, and that working with your company is an investment for them.

Communicate very clearly the terms and conditions of the program, the incentives offered, answer all questions to clarify any questions the participants might have, provide support by phone and / or email and, finally, do not delay in delivering on time the promises you have made.


  1. Design your loyalty program to be effortless

The best loyalty programs are intuitive.

An intuitive program will speed up the promotional pace of the sales team, and the customer/partner will more easily understand the steps to follow for rewards. Start with a simple loyalty program concept and gradually add new features, depending on results and feedback. Make sure that the basic structure of the program can be quickly understood, from enrolling in the program to accumulating points and turning them into rewards.


  1. Increase the commitment of your partners

Offer non-cash rewards to your business partners to motivate them and earn their medium and long-term loyalty.

Surprise them by giving them bonus points when creating an account, on their birthdays or when they recommend the program.

Add gamification elements to incentives and introduce questionnaires to test their knowledge of your products. For every correct answer by customers or partners, they will receive points.


  1. Communicate efficiently and constantly

A loyalty program is less about marketing and more about building and capitalizing on the relationship between the brand and your customer/partner. Successful relationships rely on effective, consistent communication. Therefore, use all the channels at hand to establish a functional dialogue with your customers or partners. Provide chat support, encourage feedback, and use instant and personalized communication solutions.


  1. Continuously analyze the results of your program, understanding what worked and where it needs to be improved. Add new things from time to time to keep the program attractive.


Create the most enjoyable experience possible for your customers and partners using Rewardiful.com!

  • Rewardiful.com is the efficient and fast SaaS solution to reward the external sales force, partners, and customers. You can build trade, incentive, reward, or loyalty clubs in just a few hours.
  • Launching a motivation and incentive program in which each partner wins based on performance is simple. The partners are always connected with the brand, meet the sales objectives, receive points, and choose the desired prizes depending on the level of performance achieved.
  • The diversity of products in the awards catalog is massive. You can find over 100,000 products in the suppliers’ stock, and the delivery time is 1-3 days from the order processing.
  • You can choose various digital vouchers from well-known brands like eMAG, Fashion Days, IKEA, Decathlon, Vivre, Kaufland, Douglas, and others. Digital vouchers are generated within 24 hours of ordering.
  • Rewardiful.com allows integration with WhatsApp for more personal and efficient communication. Furthermore, users can send proof of purchase via WhatsApp to earn points and find out the status of orders placed right from the chat. User status information is communicated in a maximum of 2 seconds on WhatsApp, with the help of a virtual assistant. It instantly answers the customer’s questions in WhatsApp chat, providing accurate information about the number of points earned, available or spent, suggestions for prizes that the customer can order, etc.

For details, contact us via email at andreea@createdirect.ro, or by phone at 0759 010 169.

The IDN Creative & Strategic Forum conference took place on October 8 in Amsterdam. Part of the conference are the IDN Awards 2021 where Create Direct won a total of 6 awards.

Rewardiful.com, the SaaS solution developed by Create Direct, won 3 Gold awards in the categories Best Innovation, Best Loyalty Campaign and Best Use of Automation. In addition, Rewardiful.com also won the agency one of the most coveted IDN Awards, the Excellence in Strategy Award.

It is now the third consecutive year in which Rewardiful.com wins several Gold awards at the IDN Awards, being also nominated for Best use of Technology in a Program within the Incentive Marketing Association Europe – Incentive Awards 2021.

Rewardiful.com is the solution offered by Create Direct for the development and administration of trade campaigns, rewards and loyalty programs. With Rewardiful.com, the campaigns become active in 24 hours, thus offering the great competitive advantage of Time to Market even to those without advanced technical knowledge.

CLUB PRO by Michelin and PMI Owners for Philip Morris International Portugal are the two Create Direct projects that won the agency 2 Bronze awards in the categories Best Loyalty Campaign, respectively Best Use of Automation.

CLUB PRO by Michelin is the Michelin loyalty platform through which professional tire users are rewarded with cashback for every purchase entered in the program. A project based on a complex mechanic, active in 4 countries simultaneously. Although recently launched, CLUB PRO by Michelin is already enjoying real success.

PMI Owners is the incentive program for store owners and sellers in Portugal. They are rewarded with cashback for purchases of IQOS PMI products depending on the target reached. The program has been well received because of its automation in the redeem process, making it fast in rewarding the users, much to the satisfaction of the program members.

Cosmin Lăcătușu, executive director of Create Direct agency:

“The fact that our projects continue to be appreciated and awarded can only make us happy. Despite the pandemic, our focus and determination to develop and refine rewards solutions remains unwavering. A testament to this is not only the awards won, but also the success that our customers enjoy due to the loyalty campaigns launched together. We’ll take this opportunity to thank them for being open minded and for trusting us.”

The jury, formed by members specializing in strategy and creation, were from several countries: UK, Germany, Finland, Singapore and Romania.


On September 30, the IA jury announced their nominations for the 2021 Incentive Awards at IMA Europe.

Create Direct received a double nomination for the rewards solutions Rewardiful.com and Rewards Direct, in the categories Best use of Technology in a Program, respectively Best Technology Provider.

Rewardiful.com is the complete solution for rewarding partners and managing rewards. With Rewardiful.com, the incentive platform is ready in just 1-2 days.

Rewards Direct is the solution through which you can create reward campaigns, incentives and loyalty clubs customized according to your needs.