On June 1st, Michelin and Create Direct launched CLUB PRO by Michelin, the international loyalty program for professional tire users for trucks, vans, buses and coaches, which rewards customers with cashback on the purchase of Michelin tires, thanks to innovative mechanics of up-sell and cross-sell.

The CLUB PRO by Michelin platform developed by Create Direct is multi-country and has been launched simultaneously in four countries: Romania, Croatia, Greece and Hungary. Create Direct manages the entire program, from processing and validating proof of purchase to managing and making payments.

In cashback campaigns, the end customer is rewarded with a fixed amount for each purchase of products participating in the program. The platform developed by Create Direct allows an optimal targeting of users by segmenting them according to the type of companies they represent, whether they are transport companies, construction companies or courier companies. The program also co-opts Michelin tire distributors.

CLUB PRO by Michelin members can view the history of transactions, the status of registered invoices, the status of cashback requests, but also active promotions or the cashback grid.

Valentin Cojocaru, B2B Operational Marketing Michelin:

”CLUB PRO by Michelin is the way we respond to customer needs and a way to thank them for the trust they place in us. We wanted an intuitive platform, with a simple and transparent reward process, in line with the values ​​of the Michelin brand. The feedback received so far has been excellent, a sign for us that the program is in line with our customers’ expectations.”

Cosmin Lăcătușu, executive director of Create Direct:

“B2B cashback campaigns are much more effective in motivating customers, increasing sales and reinforces brand loyalty, compared to those focused on offering discounts. The latter affects the perceived value of the product and weakens the brand’s credibility in front of customers.

Our experience in developing loyalty programs, B2B and B2C trade and rewards campaigns allows us to propose and develop cashback campaigns internationally through which partners and end customers are equally involved and motivated.”

 

About Create Direct

Create Direct is the leader of the Romanian market for marketing incentive solutions and specializes in the development of business solutions for rewards, loyalty, trade, sell-out, lead generation, performance marketing and GDPR marketing compliance campaigns.

Create Direct stands out internationally by implementing its solutions in large-scale projects in Portugal, Croatia, Greece, Turkey, Hungary, Ukraine, Bulgaria, Macedonia, Moldova and Romania.

 

About Michelin Group and Michelin Romania

Michelin, a leader in the field of tires, is dedicated to the sustainable improvement of the mobility of goods and people through the production, distribution and marketing of tires for each type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. The Michelin Group started its activity in Romania in August 2001. Currently, Michelin has over 4400 employees in Romania, 3 factories, 2 in Zalău and one in Floresti, a commercial network and a shared service center. Starting with 2018, Bucharest has become the coordination center of the Central Europe region (20 countries).

Rewards are a fundamental component of your loyalty program. Create Direct offers a comprehensive rewards catalogue with a wide range of prizes and impeccable fulfilment to ensure your program runs smoothly and successfully.

 

Reward fulfilment and logistics across Europe

Create Direct provides complete solutions for an online/offline reward fulfilment and logistics in all Europe. Given the agency’s broad experience and expertise, the client can count on receiving proper campaign support through direct mail, call-center, digital campaigns etc.

The agency has a product storage space with a capacity of 10,000sqm and a management power of more than 4,500 orders per day. Create Direct integrates the services of pick-up, storage, parcel making and return management, ensuring the entire logistics process, with optimized execution times and costs.

 

Over 100.000 rewards possibilities

A large variety of prizes available, from  over 100.000 rewards possibilities, increases the attractiveness of your program to your consumers. Prizes include products from electronics, home appliances, home and garden, toys, protection materials, working equipment, cars, boats, travel vouchers, sports vouchers, perfumes, fashion, beauty. The stock is updated in real time.

With vouchers being on the rise as most desired prizes, Create Direct provides you with vouchers from globally recognized brands like Nike, Hugo Boss, Burberry, Calvin Klein, Ikea, Decathlon, Mango, Primark, Fossil, Marc Jacobs, Michael Kors, Cepsa, Media Markt, Spartoo, Rituals, Pingo Doce, Amazon, Philips, Fender etc.

The agency has integrated over 400 vouchers from international brands from Spain, France, Portugal, Germany, UK, The Netherlands, Italy, Austria, Belgium, Poland, Bulgaria and Romania. Most of the vouchers are being shipped by email in the same day as the order.

 

Win their hearts, reach your goals

With an appealing prize catalogue and a flawless logistics and rewards fulfilment process, you experience a significant increase in customer loyalty and a higher level of success overall. Simply put, you win your customers’ loyalty while achieving steady, long-term profits increase.

Create Direct agency was founded in 2004 and is owned by Mediapost Hit Mail, which is part of the French Post group (La Poste).

Create Direct is the leader of the Romanian market for marketing incentive solutions and specializes in the development of business solutions for loyalty clubs, lead generation campaigns, performance marketing and GDPR marketing compliancy.

 

Feel free to contact us

For prize enquiries please send an email at office@createdirect.ro .

Vouchers are a crucial ingredient to get people excited about loyalty programs, while for the company running the program, they are the most convenient gift solutions. Offering vouchers as prizes is a simple, fast, and secure way to reward clients in loyalty programs.

 

Famous brands, awesome prizes

Create Direct offers the opportunity of rewarding customers with vouchers via Rewardiful.com from globally recognized brands like Nike, Ikea, Decathlon, Mango, Primark, Cepsa, Media Markt, Spartoo, Rituals, Pingo Doce etc.

Create Direct has integrated over 400 vouchers from international brands from Spain, France, Portugal, Germany, UK, The Netherlands, Italy, Austria, Belgium, Poland, Bulgaria and Romania, that can be delivered via email in a couple of hours after being ordered on the Rewardiful.com platform.

Rewardiful.com is a SaaS solution for developing trade campaigns, rewards, and loyalty programs. It offers a complex package of technical features for successful campaigns (prepaid vouchers, card point purchases or “My Wish” module are just some of the features available through Rewardiful.com).

 

Behind the scenes

Furthermore, Create Direct provides complete solutions for an online/offline reward fulfilment and logistics across Europe.

The agency has a product storage space with a capacity of 10,000sqm and a management power of more than 4,500 orders per day. Thanks to the large warehouse, Create Direct integrates the services of pick-up, storage, parcel making and return management, ensuring the entire logistics process, with optimized execution times and costs.

Loyalty and customer rewards programs have proven they are an effective way to gain customer retention, boost customer lifetime value, and inspire loyalty. With vouchers being on a rise as a much-desired prize for customers, Create Direct becomes the right choice for achieving great success.

 

Rely on our expertise

Create Direct agency was founded in 2004 and is owned by Mediapost Hit Mail, which is part of the French Post group (La Poste).

Create Direct is the leader of the Romanian market for marketing incentive solutions and specializes in the development of business solutions for loyalty clubs, lead generation campaigns, performance marketing and GDPR marketing compliancy.

 

Contact us

For prize enquiries please send an email at office@createdirect.ro .

This fall we celebrate one of the most important achievements for this year of Create Direct agency: the award for the Agency of the Year 2020, won during the IDN Awards ceremony.

On October 8th, 2020, the IDN Creative & Strategic Forum 2020 conference took place. It’s where Create Direct agency, an exclusive member of InterDirect in Romania, won a total of 6 IDN Awards.

The projects that have enriched the agency’s awards portfolio are Rewardiful.com and Experimenteaza.Rewardiful.com.

The agency’s solutions were awarded with gold in the Best Customer Strategy category, silver in Loyalty category, and bronze in Online Strategy and Innovations categories.

Rewardiful.com, the SaaS solution for developing and managing trade campaigns, rewards and loyalty programs, has been awarded in the Online Strategy, Loyalty and Innovations categories. This is the second year in a row that Rewardiful.com stands out in both the IDN Awards and the IMA – Incentive Awards. Finally, the solution received a double nomination in the categories Best Use of a Technology in a Program and Best Technology Provider or Solution.

Rewardiful.com comes to the aid of customers that are active in the constantly and rapidly changing markets, and offers a valuable competitive advantage, that of Time to Market. With Rewardiful.com, the campaigns are live in maximum 24 hours. Starting with the layout and loading of the customer base, up to the setting of the mechanics, the awards catalog and the logistics, the implementation process is fast and fluid.

In addition, Rewardiful.com now offers a complex package of new technical functions. Prepaid vouchers, card payment points or the “My Wish” module are just some of the new features available through the platform.

Experimenteaza.Rewardiful.com is the second project to bring two major awards to Create Direct. It won gold in the Best Customer Strategy category, but also one of the most significant awards at the IDN Awards, the award for Best Creative.

Experimenteaza.Rewardiful.com is the project through which the Create Direct agency invites customers and prospects to test the Rewardiful.com platform, from the point of view of the final consumer, based on a code. Thus, those interested in the platform, experience the process that their loyal customers will go through when using the accumulated points.

Agency of the year 2020, the most coveted distinction for the agencies participating in the IDN Awards, was won by the agency Create Direct.

The jury, made up of members specializing in strategy and creation, were from several countries: Germany, the Netherlands, Sweden, Finland, Thailand, and Romania.

On September 1st, 2020, the IA jury announced the final list of agencies nominated for the IMA Europe Incentive Awards 2020. Create Direct solutions received 3 nominations in two distinct categories.

Rewardiful.com solution received a double nomination in the categories Best Use of a Technology in a Program and Best Technology Provider or Solution. Rewardiful.com is a SaaS solution for developing trade campaigns, rewards, and loyalty programs. The solution offers customers an essential competitive advantage in the ever changing, fast-moving markets: Time to Market. Thus, customer campaigns will be live in maximum 24 hours, with all stages of implementation entirely set, from layout and customer database, to setting the mechanics, the awards catalogue and awards logistics.

Constantly perfected, Rewardiful.com now offers a complex package of new technical features for successful campaigns (prepaid vouchers, card point purchases or “My Wish” module are just some of the new features available through Rewardiful. com).

In the Best Technology Provider or Solution category, Create Direct agency is nominated for the Rewards Direct solution, a complete, customizable, rewards management solution. This is the second year in a row that Rewards Direct stands out in front of the Incentive Awards jury.

Cosmin Lăcătușu, executive director of Create Direct agency: “The nominations obtained within IMA Europe honour us, all the more so as this year, out of 4 solutions nominated in the Best Technology Provider or Solution category, 2 of them belong to Create Direct agency. You know that you offer innovative and quality solutions when you start competing with yourself.

Recognizing our solutions at a prestigious event such as the Incentive Awards is a confirmation that, despite this unpredictable year, our interest in customer needs, our discipline and our enthusiasm always yield excellent results. ”

IMA Europe, the European division of the USA Incentive Marketing Association, is an organization whose goal is to support and develop the benefits that marketing incentives offer to various organizations in Europe.

Create Direct agency was founded in 2004 and is owned by Mediapost Hit Mail, which is part of the French Post group (La Poste).

Create Direct is the leader of the Romanian market for marketing incentive solutions and specializes in the development of business solutions for loyalty clubs, lead generation campaigns, performance marketing and GDPR marketing compliancy.

Successful companies invest time and money not only to attract new customers, but to keep the current ones as well. Studies have shown that attracting a new client is 25 times more expensive than keeping the existing clients, which means the marketing investment made for maintaining the existing clients is far more profitable.

Improving customer retention rate will always result in higher profits for the company. The 20/80 rule applies here, which means 20% of the existing clients will generate 80% of the company’s profits.
A loyalty program is the best way to maintain a long-term relationship with clients and partners. Basically, rewarding customers for repeat purchases and partners for reaching certain performances in selling the product are ways to build a relationship meant to last.

However, it is a big challenge. How can you create a long-term relationship using your rewards program?
A popular idea is that B2B clients choose a brand or a company for rational reasons like instant offers or volume discounts. We agree with that, however we think there’s more to it.

Consistent prizes. Cutting off prices, rebates or spot offers are money savers and quite attractive, but they have a time limit. This type of promotion is a channel incentive type in which the customers take action only on short term. The disadvantage is that you cannot build a long-term relationship using this type of mechanism. Furthermore, it can be easily copied by the competition.
A program through which clients accumulate points and have the option of choosing the products they are interested in from a personalized catalogue are important elements for the customer. The consistency and uniqueness of the catalogue products will influence the perceived value of the program in the eyes of the customer. A successful prize catalogue is the one we created for Rewards Direct. It is being used by over 150 clients because its perceived value is very high.

Creating an emotional bond. Customers often choose to stay in a program because they feel part of a community and have developed a strong emotional connection with the brand. If you are a salesman, you have probably been in the situation where customers have chosen some other brand over yours, even though your offer was better.

An emotional connection is created when the customer feels that he’s receiving a complete experience that is based on motivation, communication, genuine interest in their business and access to useful information. It seems hard to believe, but many customers make purchase decisions based on emotions. A brand communicates and is actively present in the day to day life of their clients and partners.

Access to the program. The easier is the program to access, the more trustworthy it becomes for clients and partners. Access from mobile devices is crucial and the program must be present online as well.

Clients and partners must always have access to their account, their messages and notifications sent via email, access to accumulated points, news or the prize catalogue. An integrated communication where a simple click on an URL received on email, WhatsApp or text message leading the user to the desired page is an important component of a successful program.

Just as important is the time it takes for the page to load. It must be very fast so that the users don’t lose interest and leave the page.

The pages we have developed over time for our clients on Rewards Direct and Rewardiful are optimized for any type of device, no matter the complexity of the program or the volume of information.

Loyalty programs are an excellent way of creating a long-lasting relationship with your clients and partners. All you have to do is follow our recommendations above, add a sprinkle of creativity and constant communication. Long term bonds are built in time and with consistency.