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Inevitabila și mult discutata aliniere la GDPR (Regulamentul general privind protectia datelor) se întâmplă din 25 mai, în România și restul Uniunii Europene. Începând cu această dată, companiile vor fi obligate să colecteze, prelucreze și protejeze datele personale în condiții sporite de siguranță și să asigure utilizatorilor puterea de decizie și controlul asupra informațiilor personale pe care le furnizează.

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Create Direct has been the exclusive member for Romania of InterDirect Network since 2008. InterDirect is the largest international network of digital and data driven marketing agencies. Its uniqueness lies in offering direct access to the very best independent marketing specialists, currently counting 22-member countries in North America, Europe and Asia.

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22 Nov 2016

My favourite things

With an experience of tens of live and ongoing loyalty clubs, rewards clubs and incentive campaigns we were able to dig deep into what people like to order if you give them the option to choose from a big variety of prizes whatever they like. (more…)

22 Nov 2016

Qualidz

Today the market places are more competitive that ever been before. If you think about new competitors, new markets, new communication tools, new technology, new audiences, new suppliers, the challenges for marketers are thousand times biggest than ever been before. They have to jingle with hundreds of decisions in a single day, so there’s no time to learn how to drive their campaigns to performance. They only want to thrive with their business in the online environment or to cover this segment with minimum budget and measurable results. (more…)

Exista o zicala printre marketeri care suna cam asa: “Reactiile negative din partea userilor sunt mai bune decat nimic.”

Prea multe companii sunt atat de obisnuite cu comunicarea traditionala, incat considera comentariile negative ca fiind descurajatoare si nedorite. Exista si o abordare extrema ce vine din partea marketerilor care privesc canalele de social media ca pe niste medii generatoare de vanzari si isi concentreaza comunicarea exclusiv pe mesaje de vanzari. (more…)