Create Direct has been the exclusive member for Romania of InterDirect Network since 2008. InterDirect is the largest international network of digital and data driven marketing agencies. Its uniqueness lies in offering direct access to the very best independent marketing specialists, currently counting 22-member countries in North America, Europe and Asia.
Today the market places are more competitive that ever been before. If you think about new competitors, new markets, new communication tools, new technology, new audiences, new suppliers, the challenges for marketers are thousand times biggest than ever been before. They have to jingle with hundreds of decisions in a single day, so there’s no time to learn how to drive their campaigns to performance. They only want to thrive with their business in the online environment or to cover this segment with minimum budget and measurable results. (more…)
There is a saying that goes like this: “Negative reactions from users are better than no reactions”.
Too many companies are too used to traditional communication, and so, they consider negative reactions from users as being discouraging and unwanted. There is also an extreme approach that comes from marketers in looking at social media channels as sales generators and focus communicating exclusively on sales mesages.
The direct marketing agency Create Direct launched on 27 September the first SaaS service in Romania and from this region that allows creating a trade and loyalty campaign in five minutes used to reward business partners, distributors and final clients.
Selling through your sales representatives or resellers is always a challenge.
Beyond bonuses and standard commisions, there can be developed incentive programs to attract certain behaviours and boosting sales of certain products. Here there are five points that need to be considered when you want to set a rewards program in motion for your sales representatives.