On September 1st, 2020, the IA jury announced the final list of agencies nominated for the IMA Europe Incentive Awards 2020. Create Direct solutions received 3 nominations in two distinct categories.

Rewardiful.com solution received a double nomination in the categories Best Use of a Technology in a Program and Best Technology Provider or Solution. Rewardiful.com is a SaaS solution for developing trade campaigns, rewards, and loyalty programs. The solution offers customers an essential competitive advantage in the ever changing, fast-moving markets: Time to Market. Thus, customer campaigns will be live in maximum 24 hours, with all stages of implementation entirely set, from layout and customer database, to setting the mechanics, the awards catalogue and awards logistics.

Constantly perfected, Rewardiful.com now offers a complex package of new technical features for successful campaigns (prepaid vouchers, card point purchases or “My Wish” module are just some of the new features available through Rewardiful. com).

In the Best Technology Provider or Solution category, Create Direct agency is nominated for the Rewards Direct solution, a complete, customizable, rewards management solution. This is the second year in a row that Rewards Direct stands out in front of the Incentive Awards jury.

Cosmin Lăcătușu, executive director of Create Direct agency: “The nominations obtained within IMA Europe honour us, all the more so as this year, out of 4 solutions nominated in the Best Technology Provider or Solution category, 2 of them belong to Create Direct agency. You know that you offer innovative and quality solutions when you start competing with yourself.

Recognizing our solutions at a prestigious event such as the Incentive Awards is a confirmation that, despite this unpredictable year, our interest in customer needs, our discipline and our enthusiasm always yield excellent results. ”

IMA Europe, the European division of the USA Incentive Marketing Association, is an organization whose goal is to support and develop the benefits that marketing incentives offer to various organizations in Europe.

Create Direct agency was founded in 2004 and is owned by Mediapost Hit Mail, which is part of the French Post group (La Poste).

Create Direct is the leader of the Romanian market for marketing incentive solutions and specializes in the development of business solutions for loyalty clubs, lead generation campaigns, performance marketing and GDPR marketing compliancy.

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